Thursday, September 13, 2007

Presenting The Finer Details

Glenn Wolsey found this image of the Apple TextEdit icon in Leopard last week and immediately dragged it to his desktop for safe keeping. Stumbling upon it again today and taking a closer look, he had a few thoughts which ran through his mind.

This level of detail is something you wouldn’t see any other company than Apple bother to put the effort into. Glenn's assumption is that Microsoft don’t really care about the fine details of their products - as such a huge company it could be in the back of their mind, but he's never seen Microsoft take any action. On the other hand, Apple approach their products with a totally different mindset. The little details appear to matter to Apple, and these little details make their products what they are - great.

This goes for their software as much as hardware. Take a look at the screenshot above and you’ll see what he is getting at with this statement. Apple appear to break things down, to step closer and take a look at the smaller picture along with taking the step back to look at the bigger picture. Glenn believes part of their success can put put down to this.

No comments: