and MTV are partnering for the distribution of Yahoo Music’s Nissan Live Sets, which is an original online music performance series featuring several well-known music artists.This particular partnership is somewhat special for two reasons, as Yahoo and MTV rarely join forces, and as Yahoo’s music service is in competition with Rhapsody, which has teamed up with MTV in the not to distant past. The partnership entails that the Second season of the series will be played on MTV, starting September 17. Featured performances will come from Rascal Flatts, and more. Each episode will be 30 minutes long, and one episode will be released every month for the next nine months.
The first season of the Nissan Live Sets, which was established through a sponsorship deal between Yahoo and Nissan, featured artists such as Christina Aguilera, Kelly Clarkson and Avril Lavigne. Yahoo reports that the series has gotten over 10 million views.
There’s a going trend of Internet content moving to the television set this fall, with TMZ getting its own entertainment show, and Tila Tequila getting her own romance reality series on MTV as well.
via ny post
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